Paul McCrea | Influence Pro Communications Inc.
Influence by Design - Certified by Experience.
July 2025
When Jaguar recently unveiled its all Jaguar “Project Roar” (2024) When Jaguar recently unveiled its all-electric transformation, it launched Project Roar, featuring the futuristic Type 00 concept car and a bold teaser campaign. But it generated buzz—and concern. Critics argued Jaguar was sacrificing heritage, while the luxury EV market is becoming crowded BrandStruck+5Amra and Elma LLC+5HubSpot Blog+5 Financial Times .
Key takeaways:
Brand evolution vs. heritage: Reinvention must balance legacy with future vision.
Teaser campaigns: Smart teasers build intrigue—but might alienate core fans.
Exclusive positioning: Pop-up stores and invite-only reveals work if aligned with the audience.