About Us

About Influence Pro Communications

An executive research, education and advisory initiative — helping business leaders understand emerging technologies, evaluate organizational readiness and respond effectively to change.

01What we do

Influence Pro | Research™ is an executive research, education and advisory initiative of Influence Pro Communications Inc., dedicated to helping business leaders understand emerging technologies, evaluate organizational readiness and respond effectively to change.

Through evidence-based research publications, practical AI education, executive briefings and the Organizational Adaptability Framework, we translate complex developments into actionable intelligence and informed business decisions.

02Our conviction

At Influence Pro Communications, we believe the defining competitive advantage of the next decade will not be artificial intelligence alone — it will be Organizational Adaptability™.

Organizations today are navigating the convergence of artificial intelligence, workforce transformation, economic uncertainty, geopolitical change and accelerating technological innovation. Success will belong to leaders who can adapt with clarity, confidence and purpose.

03The founder

Paul McCrea, MBA — CEO, Influence Pro Communications Inc., 40+ year MARCOM veteran

Paul McCrea

Founder & Executive Director · Influence Pro Research™ | Influence Pro Communications

I've spent more than four decades helping organizations navigate periods of technological and organizational transformation. Artificial intelligence is simply the latest — and perhaps the most consequential — wave of change.

Throughout my career, I've been drawn to moments when industries were being reshaped by innovation. From the emergence of the commercial internet and multimedia communications to digital media, social platforms and now artificial intelligence, I've helped organizations understand emerging technologies, adapt strategy and lead through change.

Those experiences reinforced an important lesson: technology creates opportunity, but organizational capability determines success.

Today, as Founder of Influence Pro Communications and Influence Pro Research™, I work with executive leaders, organizations and governments to strengthen Organizational Adaptability™ through Executive Intelligence™, independent research, executive advisory and executive education. My work helps leaders move beyond the excitement surrounding artificial intelligence to redesign organizations, strengthen decision-making and build the capabilities required to thrive in an era of accelerating technological, economic and geopolitical change.

I believe artificial intelligence represents one of the most significant economic and societal shifts since the emergence of the commercial internet. Yet AI is only one part of a much broader transformation. Organizations today are navigating the convergence of technology, workforce transformation, economic uncertainty and geopolitical change. Those that succeed will not simply adopt new technologies — they will build the capacity to adapt continuously.

In addition to my advisory and research work, I am the author of In the Orbit of Peter Nygård: Power, Image and the Cost of Proximity, an insider's account exploring leadership, organizational culture, power and the human dynamics behind one of North America's most remarkable business stories.

My belief is simple. The future belongs to organizations that transform evidence into insight, insight into strategy, and strategy into lasting organizational capability.

Stay Informed. Stay Adaptable. Stay Ahead.

Explore our research, publications, executive education and advisory services.