Course Overview Module 2: Brand Building
Influence by Design, Skills that Get Results
Why Take This Module:
A brand is more than a logo — it’s a promise, a perception, and an experience. This module teaches how to craft, express, and grow your brand in a way that fosters recognition, loyalty, and differentiation in competitive markets.
Module Overview:
In this module, you’ll explore the anatomy of successful brands and what it takes to establish a meaningful, consistent presence. We'll cover how to define a brand’s mission, voice, tone, and visual identity, along with how to align these elements across marketing channels and touchpoints.
Through analysis of brand-building strategies and hands-on exercises, you'll gain clarity on what makes a brand resonate and how to position it for long-term relevance and emotional impact.
What You’ll Learn:
- How to define brand voice, tone, and values
- How to build a coherent brand identity system
- How to express a brand consistently across all media
- How to evolve your brand without losing its core
Skills Gained & Application:
You’ll develop critical brand-building skills that can be applied to roles in marketing, brand strategy, entrepreneurship, or creative development:
- Build, audit, and refine brand identity systems
- Create strong brand narratives and value propositions
- Develop brand guidelines that drive consistency across teams and campaigns
These skills help elevate your messaging from functional to emotional, enabling you to connect deeply with target audiences and stand out in your industry.
Case Study: Apple Watch
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