Course Overview, Module 5: Reputation Resilience
Influence by Design, Skill that Get Results
Why Take This Module:
Every brand, leader, or organization will face a moment of truth — a challenge that puts reputation and trust on the line. This module prepares you to meet that moment with clarity, speed, and confidence. Whether you’re dealing with an internal issue, public backlash, or a full-blown media crisis, having a crisis communications plan isn't optional — it's essential.
Module Overview:
In this module, you’ll learn how to develop a crisis communication framework tailored to your organization or brand. We’ll cover real-world scenarios, reputational risk assessment, and how to create messaging that protects credibility and supports recovery.
You’ll build your own crisis response toolkit, including templates, stakeholder maps, and messaging guides
— all structured to help you act fast and communicate strategically under pressure.
What You’ll Learn:
- How to assess reputational risks and vulnerability
- How to build a proactive crisis communications plan
- How to manage communications across channels in real-time
- How to handle media, stakeholders, and employees during a crisis
- How to rebuild trust after the storm has passed. We believe that this combination of innovation and tradition is what sets our graduates apart and helps them succeed in the ever-changing business landscape.
Skills Gained & Application:
You’ll gain crisis leadership skills that apply across corporate, nonprofit, and entrepreneurial settings. These include:
- Crisis response planning and message development
- Media handling and spokesperson preparedness
- Internal alignment and stakeholder communication under pressure
- Post-crisis review and recovery communication strategies
These tools are relevant for communicators, marketers, executives, and entrepreneurs — anyone responsible for protecting a reputation and leading through uncertainty.
Case Studies: BP Oil Spill & Tylenol Poisoning
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