Course Overview Module 3: Strategic Comms
Influence by Design, Skills that Get Results
Module Overview:
Communicating strategically helps you move projects, teams, and careers forward. Whether you're sharing updates or leading a change initiative, clarity and consistency are key.
What You’ll Learn:
- How to tailor messages to different internal/external audiences
- How to avoid mixed messaging and brand misalignment
- How to support change communications and leadership messaging
- How to measure communications effectiveness
What You’ll Learn:
Skills Gained:
✔ Strategic message planning
✔ Stakeholder analysis
✔ Internal vs. external messaging best practices
✔ Change communication techniques
Case Study: Gap Rebrand
These skills help elevate your messaging from functional to emotional, enabling you to connect deeply with target audiences and stand out in your industry.
Case Study: Apple Watch
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