Course Overview - Module 1: Market Insights
Influence by Design, Skill that Get Results
Why Take This Module:
To influence effectively, you need to know your audience. This module builds your ability to analyze data, spot market trends, and create messages that truly resonate — a critical skill in both corporate and entrepreneurial settings.
What You’ll Learn:
- How to segment and profile your target audience
- How to gather and interpret consumer insight
- How to turn research into relevant, compelling messaging
- How to test and validate audience assumptions
Skills Gained:
Skills Gained:
✔ Audience research & segmentation
✔ Message development based on data
✔ Positioning strategy fundamentals
✔ Insight-to-action framework
Case Study: Snapchat & Pepsi Taste Challenge
Available Now for Just $79